Rihm Kenworth (7/2016 – 1/2018)

From 7/2016 – 1/2018 I was a Marketing Specialist at Rihm Kenworth. Rihm Kenworth is one of the oldest and largest Kenworth dealers in the United States, with over 20 locations in the midwest.

In that role I created content for paid and organic Facebook campaigns, curated Instagram posts, filmed and edited YouTube videos, and ran Google AdWords campaigns. I also created flyers that were used for parts sales, and magazine advertisements.
Below are some samples of the web, print and video materials I created using Adobe Creative Cloud Suite, (Premiere Pro, Photoshop, Illustrator)

Flyer created for a magazine ad. 8″x11″ space. This flyer was used in a Minnesota trucking publication, and highlighted new features of a particular truck. The purpose of this ad was to drive awareness to features and drive potential customers to visit the website or call.
Flyer created for a trade show. 20′ x 23″ space. This poster board was used in a Minnesota trucking show, and highlighted new features of a particular truck. The purpose of this poster was to drive awareness to features and give sales reps talking points when conversing with customers in person.
Flyer created for a magazine ad. 8″x11″ space. This flyer was used in a Minnesota trucking publication, and highlighted new features of a particular truck. The purpose of this ad was to drive awareness to features and drive potential customers to visit the website or call.
Flyer created for a magazine ad. 8″x11″ space. This flyer was used in a Minnesota trucking publication, and highlighted new features of a particular truck. The purpose of this ad was to drive awareness to features and drive potential customers to visit the website or call.
This video was one of several in a short series that highlighted the features and durability of particular models of used trucks in the used truck lots. These videos appeared on Rihm Kenworth’s YouTube.
This video was one of several in a short series that highlighted the features and durability of particular models of used trucks in the used truck lots. These videos appeared on Rihm Kenworth’s YouTube.
This video was one of several in a short series that highlighted the features and durability of particular models of used trucks in the used truck lots. These videos appeared on Rihm Kenworth’s YouTube.
This video was one of several in a short series that highlighted the features and durability of particular models of used trucks in the used truck lots. These videos appeared on Rihm Kenworth’s YouTube.
This video was one of several in a short series that highlighted the features and durability of particular models of used trucks in the used truck lots. These videos appeared on Rihm Kenworth’s YouTube.

Articles – https://www.rihmkenworth.com/–RihmKenworthAnnouncesSponsorshipwithJaredAllen

https://www.rihmkenworth.com/–GroomingtheFutureofTrucking-RihmKenworthHostsTrucksAreForGirlsEvent